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Year In Review FY 2013


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Improving Communications with Technology


Customers may purchase multiple passes in advance through GoPass and activate individual tickets before boarding, eliminating the need for exact change at the fare box or a stop at the ticket vending machine.
Customers may purchase multiple passes in advance through GoPass and activate individual tickets before boarding, eliminating the need for exact change at the fare box or a stop at the ticket vending machine.

In the past year, DART has launched or expanded the use of technology that improves customer communications and service. Digital media, mobile tools and improved signage keep riders more informed and give them greater confidence in using public transit.

GoPass makes taking transit easy

In September, DART introduced the free GoPass mobile ticketing application for Apple and Android smartphones. From the app, transit customers can buy and store passes from DART and its regional partners, the Fort Worth Transportation Authority (The T) and the Denton County Transportation Authority (DCTA).

DART led the development of the smartphone app and partnered with The T and DCTA to make it work seamlessly across the region. The North Texas transit agencies are among the first in the country to offer mobile ticketing. Other Texas transit agencies are in discussions with DART about using the GoPass mobile ticketing platform and name.

GoPass GoPass also contains a trip-planning tool powered by Google Transit, as well as rider alerts, schedule information, real-time bus and train arrivals, and information about transit-accessible activities, events and offers.

The agencies hoped to achieve 35,000 downloads in 2013 - a goal surpassed in the first month. By the end of December, more than 70,000 people had downloaded the app, far exceeding projections.


Next-train sign

Next-train signs display arrival times

The agency completed installation of public address/variable message board systems at all DART Rail stations in early FY 2013. The signs display train wait times and broadcast arrival announcements as well as other important information disseminated by operations communications personnel.

By the end of 2014, the agency plans to install these signs at the Northwest Plano Park & Ride, where they will provide next-bus information. Success of that installation will help determine if the signs are installed at other bus transit centers and park-and-ride facilities.



Online and mobile tools keep riders informed

An assortment of digital media tools make it easy for customers to plan trips, check arrival times and stay informed about service disruptions and DART news.
An assortment of digital media tools make it easy for customers to plan trips, check arrival times and stay informed about service disruptions and DART news.
DART customers and social media followers are more informed than ever following last December's launch of two digital products, @DARTAlerts and DART Daily. These tools complement an already robust suite of communications resources:
The agency added the Twitter account, @DARTAlerts, as a channel dedicated to disruptions and service changes. The original @DARTmedia profile remains to share agency news, promote transit-accessible events and interact with riders about their commute.

DART Daily is a blog that discusses the latest on service changes, breaking agency news, updates from local events, photos, videos, infographics, features about capital projects and more. Readers can share ideas and comment on the stories moderated by media communications staff.

"Our goal is to make DART's external communications more intentional, consistent and immediate, and digital media provide tools that let the agency speak more candidly and quickly," said Morgan Lyons, assistant vice president of communications and community engagement.


Content on each digital platform is created with tablets and smartphones in mind, letting riders stay informed and entertained while on the go.



Table of Contents
Year In Review cover

DART Takes You There: A letter from the DART Board
   Chairman and President/Executive Director

Financial and Investor Information

Facts About DART

Defining Federal Legislative Priorities

Generating Economic Development.

Tracking Ridership and Sales & Use Tax Receipts

Focusing on Customers; Attracting Riders

Improving Communications with Technology

Introducing New Buses and Services

Progressing on the Rail Expansion

Advancing Regional Mobility Through Partnerships

Planning for the Future

DART Board Members

DART Current and Future Services to 2016
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