Inmotion
the offical newsletter of DALLAS AREA RAPID TRANSIT - Winter 2012
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Transit Opens the Possibilities
A letter from the DART Chairman of the Board.

Putting All the Pieces in Place
Ongoing capital projects create jobs, stimulate the economy and build infrastructure for the region's future.

Going High Tech and High Touch
Online and mobile tools attract new customers with instant access to transit information, while community outreach programs recruit potential riders in person.

Cultivating a Transit Lifestyle
Rail access remains a huge advantage to properties near stations, and there’s plenty of transit-oriented development in the pipeline.

Shuttles Provide a Booster Shot
New partnerships with Baylor University Medical Center and Parkland Health and Hospital System link campuses to rail stations for easier employee and patient connections.

Mesquite is Ready to Ride
Mesquite has contracted DART bus service to connect the city to the Green Line – and the new model may be the key to expanding regional transit in the future.

Short Trips
Board member Ray Noah resigns; John Danish elected new Board chair; Streetcar environmental assessment wins accolades; Thomas elected APTA chair; Grant funds bus replacement.

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Transit Opens the Possibilities


The Las Colinas Urban Center Station on the Orange Line, which opens in July, connects transit users to Irving employers, urban residences and the Lake Carolyn Promenade.
The Las Colinas Urban Center Station on the Orange Line, which opens in July, connects transit users to Irving employers, urban residences and the Lake Carolyn Promenade.
It used to be that the American Dream was a home with a picket fence around a luxurious yard, complete with a barbecue in the back. Today, that picket fence may likely be a light rail line and the barbecue, a hip new café.

As America evolves and the younger generation begins to take its place in business, the effect on our communities is far reaching. Our 20- and 30-year-olds are not automatically running out and buying cars. They have figured out that they can make wise living decisions that release them from the cost of a car, gas, insurance, maintenance, tolls, parking, as well as traffic headaches.

That is why in the U.S., as well as other parts of the world, transit-oriented development (TOD) is burgeoning. Real estate listings, such as Zillow.com, now boast walkability and transit scores to entice renters and buyers. And if this is not on your radar now, you can't afford to ignore it any longer.

This phenomenon is not new to DART. It is part of our DNA as we plan 30 years and more in advance and work closely with communities who are similarly forward-thinking.

This year, we will connect to Irving, a community that has long supported DART and is eager to see the familiar yellow trains flow in and out of its business, arts and residential areas. The impact cannot be ignored. The expansion of the Orange Line means an influx of new patrons, employees, residents and tourists.

But the impact is bigger than Irving, because the DART System comprises 13 cities, and the openings in July and December will mean an increase in people and dollars throughout the system. And with shuttles connecting passengers from the Orange Line to DFW International Airport, even global travelers will have the option to jump onto the system to experience "Big D" during long layovers.

DART looks forward to welcoming new riders and is doing quite a bit to attract and communicate with them via new technology, services and campaigns. In this issue, we describe these efforts and welcome your feedback or any ideas you have.

John C. Danish
John Carter Danish
DART Chairman of the Board


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