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October 31, 2005
DART's new website moves with a Latin beat
Getting around town is just a click away for Spanish-speaking DART customers who want to get on board. DART's new website, transporteDART.org, offers schedule information, system maps, events, news and more in Spanish.
"It's more than just a translation of our English website," says Sue Bauman, DART vice-president of Marketing and Communications. "It has its own unique look and approach, presenting information that is relevant to the Spanish-speaking rider living here in North Texas."
The new website was developed in response to focus groups conducted earlier this year by the multicultural market research firm Rincon & Associates of Dallas. The results highlighted an opportunity to attract more Spanish-speaking customers by providing web-based information about DART's services in Spanish. The new website, designed in part by Moroch Latino of Dallas, augments Spanish-language publications and media relations programs, as well as Spanish-speaking Customer Service and Community Relations representatives.
The traditional bright-yellow color of the website maintains DART's visual identity, but transporteDART.org is energized with its own Latin flavor. From the photography to a listing of local Hispanic social and entertainment events accessible via DART, the site's content addresses the needs and interests of Spanish-speaking customers in Dallas and surrounding cities.
Instructions on how to use the DART bus and rail system and suggestions on popular destinations are some of the features found on transporteDART.org. The website presents key information in both Spanish and English so that visitors can correlate what they understand and what they'll actually see when riding DART. For example, Línea Roja is what's understood in Spanish, while Red Line is what will be seen on signage around rail stations, bus stops, transit centers and other DART facilities.
Customers can take advantage of DART's Spanish-language resources, including how to contact a Spanish-speaking Customer Service representative for trip planning assistance. Tell our representative where you'd like to go and we'll tell you how to get there. Or, let DART make a suggestion. How about taking DART Rail (Tren de DART) to the Dallas Zoo Station for an afternoon of fun? Or, if you're looking for an evening out, take the train into Downtown Dallas, West Village or Mockingbird Station for excellent dining and entertainment.
There's so much to see and do up and down the DART System and transporteDART.org makes the going easier!
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