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DART News Release

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Media Relations Contact:
Morgan Lyons
Mark A. Ball

January 10, 2012

Riders recommending DART

Nine out of ten Dallas Area Rapid Transit (DART) customers say they’ll recommend others get on board according to the results of the 2011 customer satisfaction survey.

The survey of more than 3,700 customers was conducted in September both in person and online. It has a margin of error of +/- 1.6 percent. The survey also reported an 87 percent general satisfaction compared to 89 percent in 2010, essentially unchanged given the margin of error.

Other key findings from the survey include:

  • 91 percent would recommend riding DART to others
  • 92 percent found the information they needed on DART.org
  • 90 percent found schedules easy to read
  • 77 percent believe buses are on schedule
  • 92 percent report the trains are on time
View the 2011 Customer Satisfaction Survey Results presentation
(PDF file opens in a new window)

Survey highlights opportunities for improvement
Although 85 percent of customers said they feel safe on many parts of the system, the agency is exploring ways to improve their sense of security. In addition to modifying deployment plans to increase police presence, the agency is continuing to install closed-circuit cameras at its stations and is scheduled to complete the project in mid-2012. DART Police are also increasing their coordination with service-area city police departments as well as federal law enforcement agencies. One particular effort with Dallas Police is aimed at reducing crime involving juveniles.

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