Inmotion MAY 2017
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In this issue:
Westward Expansion
Growing Travel Options
D-Link Rocks Deep Ellum
DART Welcomes MegaFest Attendees

Express Yourself
DART Current and Future Services
Connect with DART

DART Welcomes MegaFest Attendees

In 2015, DART transported MegaFest attendees by bus between event venues and to light rail stations.
In 2015, DART transported MegaFest attendees by bus between event venues and to light rail stations.
MegaFest returns to the Kay Bailey Hutchison Convention Center this June for the third time. An estimated 100,000 people from across North Texas and the country will attend the event - and a lot of them will ride DART's buses and trains for the first time.

Hosted by Dallas-based The Potter's House, MegaFest is a four-day, family-oriented festival. Downtown Dallas has become a preferred location for the event partly because of DART, which can transport attendees to the convention center and to airports, hotels, restaurants and other area attractions.

"Having a respected transportation partner like DART is paramount in ensuring our city continues to show the world the unlimited possibilities Dallas offers," said Bruce Lankford, director of conferences and events at The Potter's House.

DART volunteers will be available at the conference venue and select rail platforms to assist MegaFest participants and give the transit agency a friendly face.

In turn, MegaFest promotes DART as the event's official transportation provider on its digital and social media channels - exposing DART to a broad audience nationally and locally. The agency hopes that some of these event-based riders will continue to ride DART.

"It's one thing for a consumer to see an ad or read a social media post about riding DART. It's quite another for them to experience it first-hand," said Nevin Grinnell, DART vice president and chief marketing officer.

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