DART News Release
Media Relations Contact:
June 16, 2009
DART features employees in online rail construction promotion
Visitors to the popular Internet site You Tube can see everything from drag racing home movies to tips on packing a suit. To mark the opening of its 28-mile, 20-station Green Line, Dallas Area Rapid Transit (DART) is using its You Tube "channel," www.youtube.com/dartdallas, to let employees tell their role in building the light rail line.
The "I'm Connected" videos are part of DART's overall media support for the Green Line which includes an online media kit, www.DART.org/GreenLineMedia. The kit, which is available to consumers as well as journalists, features current archived news releases and features on the Green Line, news stories, construction photos, maps and videos. The kit also went live June 16.
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