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Media Relations Contact:
Morgan Lyons

July 7, 2003

Hassle-free, heat-free shopping

Escape Summer's Sizzle on a DART Mall Excursion

Savvy North Texans know where to hide come July when the mercury rises and the grass wilts - the cool confines of a Dallas-area mall. And there's no better way to get there than the climate-controlled comfort of DART.

DART Rail, Trolley-Bus and bus service speeds you to seven area malls, as well as other popular shopping, dining and entertainment destinations.

"You can get away from the summer swelter by taking DART to your favorite shopping spot," said Micah Causey, DART assistant vice president, Marketing. "Plus, when you let us do the driving, you won't have to worry about overheated drivers, or your boiling radiator."

You can plan your mall excursion using the online DART Trip Planner at DART's website, DART.org. Just tell Trip Planner where you are, where you want to go, and what time you want to leave. Trip Planner will do the rest, generating convenient step-by-step itineraries and the best ways to reach your destination by bus, train or a combination of both.

DART Rail, Trolley-Bus and bus service speeds shoppers to these popular malls:

NorthPark Center and Collin Creek Mall shoppers who use DART can enjoy the bonus of DART destination deals - discounts and other bargains exclusively for transit riders holding a valid DART or T ticket or pass. NorthPark shoppers can present their DART ticket or pass to the center concierge to receive NorthPark Guest Rewards. Collin Creek shoppers with a DART ticket or pass can obtain a discount coupon book from the mall concierge desk.

Several hundred restaurants, shops and attractions offer deals all the time as official destination partners. They're listed in the free DART destination deals guide available on DART.org, at downtown Dallas DART Stores, or by calling DART Customer Service at 214-979-1111.

Dining, retail or entertainment establishments wishing to be included in the next DART destination deals guide update should call 214-749-2661. All listed destinations must meet DART guidelines for inclusion.

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