Over the last 40 years, DART has connected millions of North Texans to jobs, education, entertainment, health care, and more. Today, we operate a multimodal network of bus, light rail, regional rail, microtransit, and paratransit services across a 700-square-mile, 13-city service area. Our investments in service and infrastructure have helped catalyze an estimated $17 billion in development around our stations.

But this is just the beginning. North Texas is projected to be the third-largest region in the U.S. within ten years and will add four million people and three million jobs over the next twenty years. This much growth will bring challenges as well as opportunities. DART is well positioned to address this future growth, maximize the social and economic benefits to people, our cities, and the region, and limit the costs and impacts often associated with rapid growth. 

POINT B: A NEW VISION FOR MOBILITY IN NORTH TEXAS

The DART Strategic Plan serves as our guide over the next decade as we move from Point A, where we are, to Point B, where we want to be. Point B represents what success looks like for DART in the future and lays out a more substantial role for DART in our rapidly growing region.

Our overarching goal is to move DART from being a service that people sometimes use to being a valued regional economic and mobility asset. Where more people use and rely on DART because its services are attractive and convenient. Where DART’s full potential is unlocked, and our cities and partners seek to leverage transit as a catalyst for economic prosperity and better quality of life. Where people are proud to work at DART, choose to live, work, and play in areas served by DART, and think of DART first for their mobility needs.

Point B is anchored by and reflected in our Vision, Mission, and Values. Our Vision Statement expresses why we do what we do. It reflects our aspirational goal of being first-in-mind for mobility and a valued partner for life, whether that be with our riders, our cities, businesses, or the many stakeholder organizations in the region. Our Mission Statement defines what we do every day and is fueled by the Vision. Our Values provide the shared foundation for how we go about pursuing our vision – individually and together – so that DART’s reputational goals shine through.

Getting to Point B represents a turning point that will begin to move the agency, our communities, and the region toward a better future.

VISION

Your first-in-mind mobility partner.

MISSION

We create best-in-class mobility experiences that help people and communities connect and flourish.